Performance × Influencer
We buy attention
and make it pay rent.
Wipeduck runs paid media and creator programmes as one team, against one number. Creators make the creative. Media scales what works. Everything else is reporting.
₹0 Cr+
Ad spend managed
0+
Creators across 11 languages
0.0x
Average blended ROAS
0
Campaigns shipped
What we do
Two disciplines, run by
the same team.
Most brands buy these separately and then wonder why the creator content never makes it into the ad account. We do not have that meeting.
Selected work
Results we can show you the dashboard for.
How we work
Five steps. No discovery theatre.
The same sequence on every account, whether you spend ₹25 lakh a month or ₹25 crore a quarter.
Audit & strategy
Two weeks inside your accounts, your analytics and your P&L. We come back with the three structural decisions that matter and the honest number your channels are actually returning.
Creative & creator sourcing
We source and vet creators against message angles, not follower counts, and lock usage and whitelisting rights before a single asset is filmed.
Launch & optimise
Everything ships as a test with a threshold and a kill date. Losers are retired inside 96 hours; winners graduate into scaling structures the same week.
Scale
Budget moves in 40% increments with a 72-hour observation window, whitelisted creator assets carry the top of the funnel, and CRO takes the pressure off CAC.
Report & re-forecast
A two-page weekly on what changed, what it cost and what happens next — plus a quarterly incrementality test on the largest line of spend.
Clients
What they say when we are not in the room.
“We had been told our creative was fine and our targeting was broken. Wipeduck proved the opposite in about six weeks, and then rebuilt the machine that fixed it.”
“Every agency deck promises full-funnel. Wipeduck is the first one where the creator team and the media team were visibly in the same room, arguing about the same spreadsheet.”
“They killed three of our favourite campaigns in the first month. Revenue went up. I have stopped having opinions about ads.”
“The weekly report is two pages and I actually read it. It tells me what changed, what it cost and what happens next. That should not be rare, but it is.”
“Our creator programme went from a line item finance wanted to cut to the channel with our lowest blended CAC. Same budget, completely different structure.”
“They ran an incrementality test that cut their own billable spend by a third. I have never seen an agency do that voluntarily.”
Insights
Opinions with the working shown.
Why whitelisting beats organic posting for ROAS
Paying a creator to post reaches their followers once. Paying to run that same post from their handle reaches whoever converts. The difference is usually 3-5x on cost per acquisition.
7 min readPerformance MarketingThe attribution problem every DTC brand ignores
Your platforms are collectively claiming 140% of your revenue. Here is how to stop arguing about which one is lying and start measuring what is actually incremental.
8 min readPerformance MarketingCreative volume is the only scaling lever left
Targeting is automated. Bidding is automated. Placements are automated. The one input the algorithm cannot generate for you is the thing most brands still produce four times a month.
5 min readTell us the number you need to hit.
Thirty minutes, no deck. We will tell you whether we can move it, and if we cannot, who can.